Business Communication

Author: Anshul Wadhwa, Payal Wadhwa

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Book Title Business Communication
Author Anshul Wadhwa, Payal Wadhwa
Language English
Pages 336
Course BBA - 2023
Semester Semester - 1
Edition 2021
Solved Papers Upto 2020

SYLLABUS

UNIT-I

Business Communication – Nature and process, forms of communication, role of communication skills in business, communication networks, barriers to communication.

UNIT-II

Communication Skills: Listening skills – cognitive process of listening, barriers to listening, reading skills, speaking skills, public speaking, voice modulation and body language.

UNIT-III

Written Communication – Types, structures and layout of business letters; presentative letters – sales letters, claim letters, employment letters, writing memo, notice and circular.

UNIT-IV

Business Reports – Purpose and types, framework of business reports, presentation of reports, brochures, issuing notice and agenda of meeting and recording of minutes of meetings.

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